Lights Bottega
A decorative lighting store based in the Netherlands that offers a select range of decorative lighting solutions, which can be used both as stand-alone items and in combination with other decorative lamps. With a passion for decorative lighting for indoor and outdoor use, Lights Bottega offers a practical and fun range of lights, which have been carefully researched and selected for their quality.
The brief was to create a brand identity and a logo that should be modern, simplistic and warm. The brand mission is to offer fascinating battery and mains operated lights as well as solar powered garden lights to create a positive impact on their customers. Decorative lights - like tiny jewels glittering in the dark, bringing hope, joy, a feeling of warmth and color to people's lives, will enhance the ambiance of a living space/garden and people's mood.
Service
Logo Design
Brand Identity
Logomark
A simple and memorable logomark was crafted in which four hidden elements were incorporated - decorative lights, the outer ring of a light bulb, a house icon representing living space and a metal wire filament. Colors were chosen based on the brand values - joy, positivity, warmth and brightness to convey the brand message.
Logotype
For the brand name a modern, clean and simple typeface was chosen. The g's in the specific font were modified to resemble simple decorative lighting, also adding a unique touch to the logotype.
